Fashion Trends in The Age of Global Warming

While the melting ice bergs and the rising sea levels continue to be a modern day dilemma, fashion designers are continuing to allow global warming and environmental protection to inspire their collections.  So much so that retail giants such as Liz Claiborne have recently started consulting with climatologists regarding fabric type, retail delivery dates, etc.  Clearly, the damage we have done to our mother earth and our urge to protect it are having a huge influence on today’s fashion trends.  If you are a fashion nerd like me, you’ve probably started thinking about how you’ll be dressing in the age where the billion dollar fashion industry is becoming the next victim of global warming.

   Firstly, we are seeing an increase in warmer temperatures. This means that the definite distinction between Autumn/Winter and Spring/Summer seasons might not be so apparent after all.  As this continues to happen, we should expect to see a trend towards more light weight and season less clothing.  If you see me rocking organic cotton white shorts, blouses, and dresses all year long please don’t judge! Just saying.





Diesel Global warming ready campaign, "Tropical plants growing in Paris."

Diesel In-House team: Wilbert Das, Antonella Viero, Lucinda Spera and Giulia Castellini Photographer: Terry Richardson Creative designers: global agency Marcel, executive creative director/copywriter/account supervisor Frederic Temin, creative director/art director Nicholas Chauvin, art director/typographer Romin Favre.





Diesel Global warming ready campaign, "Sandy Desert overtakes the China wall."

Diesel Global warming ready campaign, "Tropical plants growing in Paris."

Diesel In-House team: Wilbert Das, Antonella Viero, Lucinda Spera and Giulia Castellini Photographer: Terry Richardson Creative designers: global agency Marcel, executive creative director/copywriter/account supervisor Frederic Temin, creative director/art director Nicholas Chauvin, art director/typographer Romin Favre.

  We are already seeing a growing trend towards eco-fashion. Many designers have begun to use eco-friendly fabrics such as organic cotton and other natural fibres that are more environmentally friendly. As a fashion designer that uses mostly cotton grown in East Africa, I do appreciate that some designers are embracing the shift towards eco-fabrics. This priceless choice by designers is bringing awareness to the damage we have done to our environment through fashion,  but it is also demonstrating how we can contribute to protecting it through fashion.



Dress from Shellina Spring/Summer 2011 Collection made of cotton grown in Tanzania. Photographer: Mario Miotti, MUA: Mahsa Soldouzi,  MODELS: (Spot 6 Management Inc.)  Elizabeth Couture Doherty, Renelle Gray.



What does this mean for fashionistas like you and I?

-We’ll see a lot of fashion influenced by the arctic protection movement and by a general feeling of sensitivity and consciousness towards earth. Think love of things frozen: snowy landscapes, snowballs, ice cubes, and sensitive adventures.  Expect to see a lot of white on whites, shades of blue, brown, mahogany, and a touch of turquoise. For Fall 2011, camel will be the new gray and tribal pigments from tribal days (e.g. blue) will be applied naturally to give that craft feeling.

-Folklore craft will be a growing trend. Natural and fossilized things in nature such as horns, bones, wooden accessories are becoming popular.  Think fish skin ear rings rather than animal skin.



Earings made of fish skin and scales



My First Article for IQ Trusted Magazine: What's Your Fashion flavour?

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